i can't imagine that users will be interested in asking chatGPT to ask zillow things, or ask chatGPT to ask canva to do things. that's a clunky interface. i can see users asking chatGPT to look up house prices, or to generate graphics, but they're not going to ask for zillow or canva specifically.

and if the apps are trusting ChatGPT to send them users based on those sort of queries, it's only a matter of time before ChatGPT brings the functionality first-party and cuts out the apps - any app who believes chat is the universal interface of the future and exposes their functionality as a ChatGPT app is signing their own death warrant.