If you want to get in, just tell them your idea involves selling subscriptions to a website/app that has expert commentary and breakdown on NFL games (in real-time). For the cost of a beer ($5) football watchers can watch and actually get expert explanations about what is going on.

From http://news.ycombinator.com/item?id=4549832 and http://news.ycombinator.com/item?id=3275698

it seems that there is a real user desire for this.