its simple
*Why is the cost of land ommitted ? *
A link to "rooftops" is not an answer when its primary use case is a ROI that doesn't work out unless its measured in decades.
Sloppy accounting.
My initial answer was literally going to be a Billy Madison quote. Specifically, the reply to Principal Max Anderson to Billy's rambling answer. But that's offensive, so i will just state:
you can do better!