I generally don’t name them, in my posts, in order to reduce the amount of “media noise” they need to search through.

Also, I will occasionally say less-than-complimentary stuff about them (not too bad, I still have massive respect for them). I’d rather not give them agita.

It was a very pretentious thing to say.

Either mention the company

Or don’t mention the status of the company at all.

Leaving readers wondering or hanging is eyeroll-inducing.