> Big city Europe is in the process of being conformed, changed, and ultimately smoothed into a generic boring singular entity. A soulless Americanization that’s accelerated dramatically over the last few decades.

It goes beyond "Americanization". Cynics, or conspiracy theorists, would argue that there is a plan at play to erode all traces of uniqueness and specificity in Europe, and in "Europeans" as different people, in order to turn everywhere into a bland, 'standard' part of the EU.