There's already been a high profile failure to deliver, and it was a software project. Diaspora.
http://www.kickstarter.com/projects/196017994/diaspora-the-p...
http://www.kickstarter.com/projects/196017994/diaspora-the-p...
Not saying they didn't succeed, just that there are similar lessons about expectations there.
It's an entirely different value proposition failure when they paid $100 expecting to receive a light bulb or gaming console only to end up empty-handed.