Winch launches are a lot like a kid with a kite. Run fast (wind in the winch) to get speed and up it goes. At its desired altitude, the glider disconnects and goes on its way. https://youtu.be/YePIJKs5me0 gives you an idea.
On a day with a decent breeze, it is possible to "kite" a glider up to very high altitude by letting the wire out again. But this is highly frowned upon because it means there is a very long (and nearly invisible) wire dangling right through the airspace used by other aircraft!