That's why OpenAI is hard pivoting towards products now. The big one IMO is Instant Checkout and Agentic Commerce Protocol. ChatGPT is going to turn into a product recommendation engine and OpenAI is going to get a slice of every purchase, which is going to disrupt the current impression/click adtech model and potentially Google and Amazon themselves. It's an open question how hard they can do this without enshittifying ChatGPT itself, but we'll see.