Shareholder value

Obviously platforms get advertiser dollars, but the question is what the business paying for that gets. The answer is.. almost nothing? Dedicated marketing/advertising resources at your business is probably just a fifth column, where shareholders and business owners are swindled into paying the salary and other maintenance for people who are actually working for google/facebook/amazon/whatever.

Source? Like 20+ years of ubiquitous surveillance, tracking and micro-targeting.. and yet non-pet owners still get ads for dog food, males get ads for feminine hygiene products, single people are offered deals on family vacations, and people who just bought a car get car advertisements for the next 3-5 years which only taper off when it might actually be time to buy another car.

Human pets.

I'm starting to think the people who make the big decisions are using dystopian speculative fiction as guidebooks.