Lots of their stuff was delivered as Silverlight apps. It turns out that getting office workers to install a blessed plugin from Microsoft and navigate to a web page is much easier than distributing binaries that you have to install and keep up to date. And developing for it was pure pleasure; you got to use C# and Visual Studio, and a GUI interface builder, rather than the Byzantine HTML/JS/CSS ecosystem.
I get why it never took off, but in this niche of small-time custom software it was really way nicer than anything else that existed at the time. Web distribution combined with classic desktop GUI development.