Believe it or not, businesses don't exist to provide you a "good service" they exist to make money. So yes, they do in fact force firms to operate better when they attain a higher EBITDA.
Until the definition of why a business exists changes, you can purely measure a business success over how much money it makes for the owner, legally.
Should that be the case? No, I don't agree. But as it currently stands, that's how things are.