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I heard that they had intentionally designed the ads this way with a ton of whitespace to elicit graffiti and the media attention that comes with it. They engineered it apparently. Even if thats true I really hope that that marketing gimmick doesnt actually translate to sales

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Knowing who is behind this campaign, 90% chance the extra white space, the graffiti, and this article were all commissioned by them intentionally.

Luckily this did not translate to sales, or we’d have another wave of Cluely BS copycats.

It reeks of desperation for a product no one wants.

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