Diploma mill universities in my state are consolidating the smaller STEM universities and trade schools to build football and sports programs, gyms, and "lifestyle" amenities.
This university in particular [1] mints basket weaving degrees and has used consolidation to build sports programs [2] and lavish facilities for sports.
It's also been a revolving door of politician to high-ranking, high-compensation executive staff positions.
This university [3] has used funding to acquire properties from the state, such as the 1996 Olympic Stadium [4].
Neither of these universities does real, impactful research. The latter is ranked as an R1, but everyone at the "real" R1s in our state will tell you this is a fabrication. They're diploma mills and extract six figures from their student body. They turn this money into sports facilities and upper level faculty pay.
[1] https://en.wikipedia.org/wiki/Kennesaw_State_University
[2] https://en.wikipedia.org/wiki/Kennesaw_State_Owls_football
[3] https://en.wikipedia.org/wiki/Georgia_State_University
[4] https://en.wikipedia.org/wiki/Centennial_Olympic_Stadium