We did. Cookie banners have persisted for well over a decade, so that's a proven track record.
We did. Cookie banners have persisted for well over a decade, so that's a proven track record.
For the vast majority of cases, it's malicious compliance by websites to make people believe the issue of the banner when the problem is the data collection.
Now, if I was cynical, I would point out that most parliamentarians - regardless on where they sit - have a background in legal professions. I would then suggest that there is a 'make a bad law' -> 'make cash suing over it' pipeline.
But that would be cynical. Instead, I'll end with Tacitus: Corruptissima republica, plurimae leges.
Desired by whom? At this point the desire of EU legislators is to make sure that EU never gets any chance of success in the tech field. Cookie banners do serve this goal well.