> During my investigation, a source from the e-commerce data industry provided a crucial piece of the puzzle. He explained that his former company was responsible for scraping 70 million retailer web pages every single day. This is a legitimate and massive source of automated traffic.
> Why do they do this? For vital business intelligence. Major retailers like Amazon do not always notify vendors when they run out of stock. So, brands pay for data scraping services to monitor their own products. These "good bots" check inventory levels, see who is winning the "buy box," ensure product descriptions are correct, and track search result rankings. They even scrape from different locations and mobile device profiles to analyze what banner ads are being shown to different audiences.
I think a lot of the players involved in this would say those are bad bots. Having your competitors scrape your site for data would probably be something most website owners wouldn’t like, but getting data about THEIR competitors would be something they WOULD like.
All bot traffic is good from SOMEONE’S perspective, otherwise it wouldn’t be happening. Someone had to program the bot, someone has to be running it. They obviously think they are good bots.
The people running AI scraping bots think they are good bots. Many content creators think those are bad bots. Price comparison sites scraping retailers think their bots are good. The sites being scraped often think they are bad bots.
I just don’t think we can clearly separate good and bad bot traffic without specifying whose perspective we are talking about.