Still? They really don't overcharge. The storage they sell is much, much, much faster than what everyone compares it to at lower prices.
For example: https://forums.macrumors.com/threads/m4-mbp-ssd-speeds.24422....
Compare with: https://www.tomshardware.com/pc-components/ssds/crucial-t710....
While it is not an Apple to Oranges comparison, T710 seems 80% faster for writing big files, and for $279.99 - $299.99 for 2TB this is still much cheaper than whatever Apple is offering.
If you have a better reference (specially if there is something that is cross platform), I would be interested.