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It would be unfortunate if the best technical talent went to "web 2.0 companies". I'd hope the best are working on our operating systems, our programming languages and their APIs and virtual machines, our database servers, and other technology that "web 2.0 companies" and untold others rely on.

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+1, you are right. That's the right perspective on the issue. But there's some hype around these companies that is said to attract more good developers than normally go to companies of that sort.

Do Google and Amazon count as web 2.0? Maybe they're 1.0. Anyway, what I think of as the three biggest "internet companies", Google, Facebook, and Amazon, have all decided it's worth their while to get into this kind of systems work. E.g. HipHop (Facebook), Cassandra (Facebook), BigTable (Google), Android (Google), Go (Google), AWS in all its myriad manifestations (Amazon). Maybe when you do anything on a large enough scale, this stuff becomes important.

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