Most of them use standard CAT cables for this since that is what has been made for the transmission of network data for reasonably long distances. You can replace the RJ-45 plugs with Ethercon connectors if you need it extra rugged and reliable.
Ravenna, AVB and MADI are already existing, open standards that do even more, but I guess they are too expensive because of the ultra low latency requirements and FPGAs involved.
The use of an specialized automotive audio bus IC is interesting and probably gets the cost down, but within a car cable lengths are rarely comparable to what would happen in a concert venue. According to Behringer there is a 15m max cable distance per spec. That is.. too low for practise. Maybe for a small rehearsal room or so, but if you go from a front of house mixer to the stage 15m is nothing, especially if you can't run it the direct way.
Nice of them opening it up still.