Social media is simply an extension from cybernetics to the principles of cog-sci as a "protocol" network where status and control are the primary forces mediated. This is irrefutable - the web was built as an extension of the cog-sci parameters of information as control.

Social media can't be saved, it can only be revolutionary as a development arena for a new form of language.

"The subject of integration was socialization; the subject of coordination was communication. Both were part of the theme of control...Cybernetics dispensed with the need for biological organisms, it as the parent to cognitive science, where the social is theorized strictly in terms of the exchange of information. Receivers, senses of signs need to be known in terms of channels, capacities, error rates, frequencies and so forth." Haraway Primate Visions.

I don't understand how technologists and coders can be this naive to the ramifications of electronically externalizing signals which start as arbitrary in person, and then clearly spiral out of control once accelerated and cut-off from the initial conditions.