It’s a cult, in cults people don’t demand refunds from the messiah. IRL they ask what else I can contribute to the church to fix that because it mist be their fault that the prophesies didn’t come true. In the end it’s not a problem if parties choose not to make a problem if it.

In recent years the leader of a cult in Turkey known for being filthy rich died and when cult split the new factions summoned the believers to re-do their inauguration ritual, which involves money collecting, since the old one expired within the death of the leader. And they went and did that, because although its not the members that are rich they still benefit from being in the community and the business connections.

Tesla has a similar thing, they are on a mission and many make money from being part of the community as they collect referrals, make content and sell accessories. Even if not doing any of that they ysually have Tesla shares and even if that’s not the case they want to keep the value of their vehicle high. Also in comes with the emotional baggage of having told everyone how their tesla drives autonomously etc.