Notice that even with the shift from "NoSQL" to "NewSQL", mentions of joins continues to be conspicuously absent from many of these discussions. So, it's worth noting that many of these NewSQL things are "almost but not quite SQL", hence the value of a new word.
From the F1 paper (http://research.google.com/pubs/pub38125.html) It looks like it's mostly intended as an improvement to sharded MySQL, by putting the sharding where it belongs, down at the physical storage level, instead of up at the client access level.
Maybe a better buzzword would be NoMySQL (NOracle?)
I actually like RWW over TC or Mashable but sometimes I have to tune out some of their pompous prognostication.
Eternally Consistent State, Transactions And Scale, Yes please.