To quote the patron saint of Hacker News, patio11: If you don't like it, maybe you aren't in their target market.
Do you think you are in MySpace's target market?
Do you think you are in MySpace's target market?
Here is another possible explanation: they aren't some kind of master marketers who unfailingly target their niches and never fail in such attempts.
Why do you think advertisers like snark?