Fair enough. Though standing and watching a move is also possible. But also in VR/AR you can't have a movie night with a group of people. Though I'm not sure such things even happen anymore (movie nights with friends).

I do feel a certain level of "bigger" commitment when you are in VR/AR. The content follows you. The current way of consuming content is a bit more transactional and has clear boundaries. You want to see a reel - you got to do physical activity (pick up the phone, unlock, launch an app, scroll.. Etc.).

When content "follows you", delivered to you directly as any moment in time - I just have this itchy feeling that we become more dedicated to the consumption of that content. It's an ads dream world!