Agreed, it's rather insane to me. Basically seems like distribution trumps pretty much everything, sometimes even whether it's a viable business model.

I was grocery shopping the other day and saw Liquid Death, which is a brand of...water, but with edgy marketing? I'm told to "make things people need," and then regularly see rent-seeking companies held in great esteem, ultra-undifferentiated offerings such as Liquid Death, an API client with a monthly fee, and other things that seem to contradict the maxim of making things that people need.