Mobile-friendly sites turn visitors into customers - Google Mobile Ads Blog

And yet so many sites are still not mobile friendly and even some of the ones that are do it all wrong.

- Please don't ask me to install your every time I visit your site on mobile (Yelp's experience on this is actually much better than average).

- Please do not automatically redirect me to the App Store.

- Please do provide all the content available on the desktop version otherwise I'm just going to have to go there anyway.

- When I click a Goole result for a page, I expect to land on that page or a mobile version of that page. Please do not send me to a mobile landing page where I can't get the info I originally wanted.