It's fairly easy to know how to poke around these businesses. Look up the people, the business, and the product. It's less fun when it involves linkedin. Every country has a database of business numbers to name and rough documentation. Dns look up can reveal some information. Social media typically finish the rest. These "founders" are often serial founders, with a ton of abandoned projects and a trail on product hunt, and other websites.

In this case, what really gets to me is the basic template website they're using; with image carousel but only one image... and the fact that they appeared to have paid influencers on youtube to shill their product.

It feels rushed, and not in a good way.