The class of people who order delivery regularly are generally trading the short-term reward of convenient food for way more money than makes sense, too little of that money benefits the class of people who do the delivering, and as the article points out, it is essentially harming the business it's being ordered from.
I would love to see more restaurants and stores declining to support this kind of system. While there may be some marginal profit now, in the long run the race to the bottom is going to mean fewer sustainable businesses.