Shine on you crazy diamond, and all that, but...

> I have been continually confused as to why it is being forced down everyone's throat.

Have you never sat on public wifi and tried to open an http site? These days it is highly likely to be MITM'd by the wifi provider to inject ads (or worse). Even residential ISPs that one pays for cannot be trusted not to inject content, if given the opportunity, because they noticed that they are monopolies and most users cannot do anything about it.

You don't get to choose the threat model of those who visit your site.