https://www.bmj.com/content/363/bmj.k5094
But seriously: this is a recognized problem in medicine and there's already a widely used solution. Whenever you're doing trials of an intervention for a condition which already has an accepted treatment, you run a trial to compare your new intervention to that, and see if your test group has better outcomes. After all, the question shouldn't be whether your treatment is effective; it's whether it's better than existing treatments.
Trials against a placebo have a purpose, but they aren't the only way to run a trial.