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> Maybe it would be better for them to enter the Risc-V market

The demand isn't there for the RISC-V product. AMD is exploring this space[1][2] but they aren't bringing them to market because sufficient demand isn't there yet.

1. https://www.amd.com/en/products/software/adaptive-socs-and-f...

2. https://www.amd.com/en/products/software/adaptive-socs-and-f...

> The chip is expected to power future Microsoft Surface products scheduled for release in 2026.

They would have to persuade MS to create Windows for RISC-V in this case.

This is a "why not both" strategy: ARM has the market share whereas the RISC-V ecosystem is still being built up. Once you have a RISC based chip, it's not nearly as much work to change to another RISC ISA.

Arm IP cores are catching up to Apple silicon now with Arm-C1