Vaping is counteracting that somewhat. (There's the perception among many kids that vaping is deeply uncool – and they'd be correct – but that's not something we can rely on.)
Yep. Generational memory is short. Eventually our kids or our kids kids will try whatever smoking’s been rebranded to just to spite the adults. And the cycle begins anew.
That's still an overall win, as vaping is less harmful than smoking.