I'll never understand how people can think 'Gruyère' and then imagine cheese with holes in it…
A fun fact: the Dutch don't usually think of Emmentaler when you say 'Zwitserse kaas', but of these paper shakers filled with grated Schabziger:
https://www.gourmandgazette.nl/2023/12/08/zwitserse-kaas/
Those have been sold as 'Zwitserse strooikaas' for decades.