Yes, everything varies. We're talking about a country so I'm speaking about a country's general habits.
Like any other engineering, it's not about perfection. Being able to peedict that even 10% of these 340m people do a certain thing a certain way is enough to capture and establish a trend. That's all I'm doing here.
Any sooner: my going rate for my findings is $3000 up front to resume and finalize my findings.