All depends on the quality of the gifts. If they're chintzy, good luck. But if it's quality stuff, cool. It's got to be of a higher level than Zynga was for apps.

Facebook would be served best by controlling gift quality with an iron fist. I'm a little skeptical they'll do that, but maybe.

This is very cool, though "Friends ... can swap for a different size, flavor or style before the gift ships."

Still. Quality. Quality. Quality.