"This acquisition is not merely about expanding Walmart's product lineup but rather part of a sophisticated commercial strategy to integrate its retail operations, owned media channels and TV hardware into a cohesive ecosystem. This ecosystem is designed to generate and share data, influence shopping behavior and, ultimately, drive sales through an innovative approach to advertising..." "...By owning a television manufacturer, Walmart can now directly serve and, crucially, measure the impact of ads on consumer behavior. This capability significantly enhances Walmart's potential to convert advertisements into retail purchases."
https://www.forbes.com/councils/forbesbusinessdevelopmentcou...