From: Tim Cook, Apple's CEO To: Apple Employees Re: Maps and... stuff..
Hi everyone,
As you know, I haven't been at work the past few months. What have I been doing? Well, "What haven't I been doing?" is the better question! I've taken the jet to Fiji, hiked Kilimanjaro, and eaten just the best crème brûlée at this little place off of the Champs-Élysées.
This is what I do when I know a project is a complete disaster, which happens often. I do this all the time. I just travel around. Drink a lot of beer, smoke a lot of pot. It's no big deal; nothing new or exciting.
You'd think the board would've fired my ass a long time ago, but nah - I've made sure to stack the deck with my buddies and we've got enough cash to flounder around for a while. The CEO checks keep coming, and I keep cashing them, so I'll keep the title warm.
Since iOS6 release, the Maps app has gotten a lot of criticism. In response, I've decided to go to Hawaii. To recharge my batteries. Yeah, they were pretty well charged from my last two months' off but you have no idea how draining it was to write this letter. Heavy is the head that wears the crown and all that.
I think I need another couple of months to recover. If some of you quit because of my irresponsible and downright bizarre behavior, I totally understand. To the rest of you, though, expect a pivot. Or something.
Aloha,
Tim