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Comment by diddid | Hacker News Reader

I had to check the calendar to see if it was April 1. If Apple can sell a sock to put your iPhone in for 150 bucks… I wish I had the skills for that.

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I just can't.

This is 150$ and probably cost 5 to 10$ to make.

You can ask a traditional crafts person in most the world to make you a custom one with traditional patterns and it would be significantly better. Then they can feed their family for a least a week.

Apple isn't the only one who can make a giant sock!

But its like 3D! Totally worth it when other objects are totally not!

I think the discussion is missing the real purpose of this (and which can't be achieved by other vendors) which is to normalize carrying your phone in a way that it's recording without your holding it in your hand to make it obvious that you're recording.

phone strap is not a newly invented product category https://www.amazon.com/Best-Sellers-Cell-Phone-Lanyards-Wris...

This Apple product is not a phone strap and those Amazon products are not Apple products

Cats are not dogs.

Checkmate.

Wait until you see what a bag from Coach costs.

I feel like you’ve missed the forest for the trees here

Apple selling this validates the idea. Those traditional crafts people now have a bigger market to sell their unique variations into.

Apple wants to charge $150 for this sock. My premium fair-trade version, woven using traditional indigenous practices from sustainably-grown biodegradable materials, blessed via an aboriginal ritual, complete with an autographed certificate of authenticity from a rural craftsperson who subsequently follows you on social media, will cost $200. Joke's on Apple.

Rarely do items (and their prices) make sense in fashion - but people still buy it by the droves.

All it will take is some celebrity placements with the iPhone Pocket and people will lap it up.

It’s a very long sock though. And it’s, ahhh… “3D woven”

Am I the only one who feels that Mt. BS is getting way too high?

Hey, I don’t know about you, but that seems like a screaming deal for a design that drew inspiration from the concept of “a piece of cloth”

It’s just a small collab, who cares

They're hardly the only retailer that successfully markets overpriced accessories.

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