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Apple's strategy to use iMessage for lock in is public record.[1]

[1] https://www.theverge.com/2021/4/9/22375128/apple-imessage-an...

Yes because Google offered nothing of value in return. Like in my example, nothing stops Toyota from offering enough money to license BMW's laser headlights.

It's a poor example because laser headlights don't have network effects.

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