Computers are too complicated for the average user. So many people have me on speed-dial to fix issues or walk them through stuff. And AI is surprisingly good at this stuff. If someone can simply say "Connect my bluetooth headphones" and the computer does it that's a big deal.
But this is balanced by the fact that we live in a world where all our software is effectively user hostile -- look for whatever means possible to extract more value from us. This is the society that we live in now.