'The White Lotus' sparked online interest in lorazepam, study says

I’m curious about this.

My assumption is that pharma companies sponsor / use cases like this to advertise their drug via TV show mentions. Is this common? And is that the case with the White Lotus?

Why was lorazepam mentioned specifically. Could it have been any other anti-anxiety drug?

Is there a way to find out which companies are affiliated with which media productions? (Tv shows, movies, music, etc)

I generally just assume that a product name is never mentioned accidentally in any content online