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> If I click onto your website, and immediately hit back, that's a sign it wasn't a great website for my needs.

Or it's a sign that the information I needed with right there.

> If I click in, and spend a bit of time reading

If I click in and spend time searching for what I wanted, that's a bad sign, yeah?

In fact content marketing blogs and SEO spam sites have wall of text designed more or less intentionally to make the user lose a lot of time. Add to this the time to close to cookie tracking banner and the multiple ads. Maybe there was a time in the early 2000s in the early internet when people were just browsing websites for fun where that metric made sense.

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