There is no universal measure for that, only each individual can answer the question for herself. GDPR is robbing people of that chance though.
> Is this a small amount
For me, yes. I already have a device in my pocket reporting my exact location to a private company at all times and I accepted that a long time ago.
> 96% of people opt-out
I bet they would chose very differently when the alternative is to pay or stop using the product. Just look how many people use privacy-destroying fidelity cards in supermarkets for some measly discounts.