It's not just Zork: a number of games, including Hitchhiker's, are open source now. https://github.com/historicalsource
"This collection is meant for education, discussion, and historical work, allowing researchers and students to study how code was made for these interactive fiction games and how the system dealt with input and processing. It is not considered to be under an open license."
This github repo has been up for some years now (this old blog post has some back story: https://blog.zarfhome.com/2019/04/all-of-infocoms-game-sourc... ) -- AFAIK it's the source contents from an old hard drive image from back when Infocom was a company.
(I only checked hitchhikers and starcross, because github is giving a lot of error pages for these right now.)
Likely explanation: their lawyers are worried there may be third party rights or agreements limiting their ability to open source a game – even if that isn't true, lawyers want to see paperwork to convince themselves it isn't true. For Zork, that was comparatively easy because the game's history is well-known, and Activision had a history of releasing sequels. For other games, that may be more difficult – so start with the lowest hanging and highest profile fruit.
In at least one of the above mentioned cases, we do know that the current rights holder and/or most recent licensee appears to be the BBC: https://www.bbc.co.uk/programmes/articles/1g84m0sXpnNCv84GpN...
The BBC probably has a say in if that game will be open source. (Their multi-decade effort at making the game free to play and being open about some of their enhancements to it suggests they may be willing to help with that, and Microsoft making the first move with Zork 1/2/3 may help with any interest there.)