Not everything in the world is passive end-of-the-line presentation. JPEG-XL is the only one that tries to be a general-purpose image format.
Turns out people really like being able to just drag-and-drop an image from their camera into a website - being forced to re-encode first it isn't exactly popular.
That’s a function of the website, not the browser.
That's hand-waving away quite a lot. The task changes from serving a copy of a file on disk, as every other image format in common use, to needing a transcoding pipeline more akin to sites like YouTube. Technically possible, but lots of extra complexity in return for what gain?