Milion, not milions :) OK, a bit over 1M. I also don't think it is about geopolitics. It's more about nostalgia (owner is from Belgrade) and marketing. Based on their location, it looks more like marketing than practicality. It's dead center of downtown, almost everyone would have to commute trough heavy traffic. Anywhere in New Belgrade would be more practical (but less prestigious). And that's if you really want to be in Belgrade. Otherwise, Novi Sad is probably better.