Google can offer their services for free for a lot longer than OpenAI can, and already does to students. DeepSeek offers their competitor product to ChatGPT for free to everyone already.
Ed Zitron has a bias and a narrative differing from OpenAI's bias and narrative: https://www.wheresyoured.at/oai_docs/
Your article has 5 billion in inference cost vs 4.5 billion in revenue. That's within the range of becoming profitable.