I'm tempted to call this yet another example of enshittification, but I don't think that's right: It's not a money-making platform being squeezed to maximize revenue.

Rather, it seems like a bog-standard example of some product designer trying to impress his vice president with dancing monkeys in the hopes of getting promoted (or at least justifying a large expenditure) during a 15-minute rollout presentation. The guy who signs the checks is the only person who matters, he has a short attention span, and he likes shiny stuff. Therefore we get fiascoes like this.