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Comment by neximo64 | Hacker News Reader

> most normal people don't know what Claude or Gemini are

That's actually changed a while ago.

Chatgpt is a proprietary eponym[1], like kleenex, or Google for search. That's a relatively strong attractor based on their first mover status. I nevertheless use tissues, and search engines like brave search, sometimes duckduckgo, and claude or openrouter for my LLM models.

I think there are too many good alternatives for Chatgpt to turn the screws too hard on their users, but we'll see where it settles out. As usual, the most vulnerable will be squeezed the hardest (the ignorant and tech feeble). Hopefully competition and some oversight will keep the wolves at bay.

The finance people were chatting about the OpenAI's ad play a while back, glad to see it finally dawning on this crowd.

1. Not all jurisdictions have granted OpenAI the Chatgpt trademark.

I think I hear as many people calling it ChatGBT or ChatGTP as ChatGPT.

"Oh no it's GPT, a Generative Pretrained Transformer shaped into chat responses."

None of which, when searched, will lead the user to Claude, Qwen, et al.

Just OpenAI and ChatGPT.

So what’s your point?

Chachapita

Weirdly, I think Perplexity is getting a lot of mainstream name recognition because of podcasts. All the big slop pods like Rogan, Theo Von, etc are sponsored by Perplexity and the hosts constantly name check it by asking to “look stuff up on Perplexity”. Honestly pretty smart marketing all things considered.

Perplexity sponsors Lewis Hamilton, with a prime spot on his helmet so every on board shot has their logo.

https://www.perplexity.ai/hub/blog/perplexity-x-lewis-hamilt...

Here it is in action

https://youtube.com/shorts/1SqQV5iD__s

How can we even measure whether this has any effect on people? This seems like a lousy way to get the word out.

FTX was his sponsor at Mercedes, and Crowdstrike still is worth them.

Oracle is the biggest logo on the it the Red Bull.

They all must think it is worth it. In guesses they get paddock passes and hospitality to schmooze in Qatar.

Other F1 sponsors - Gemini on McLaren along with FxPro and Android, Kick on Sauber, Crypto.com on trackside hoardings, Atlassian on the Williams, 1Password on the RedBull

Does Rogan even know what Perplexity is or is he just reading ad copy? Has it come up in a podcast? I think he only has ever mentioned Grok and ChatGPT. Dont even think Claude has ever come up. He has done that crap before, just reading an ad without any usage of the product. They all do it.

Claude? I’d be extremely surprised.

Gemini? As gemini.google.com or as the thoroughly mediocre “AI summaries” on top of Google Search results?

Claude has been aggressively advertising on Facebook, Instagram, and Reddit, and the ads have been much more general use than just the code benefits. They’re definitely no ChatGPT, but they’re not an unknown player.

You're only seeing those ads because the ad algorithm knows you. My family aren't getting Claude ads. They wouldn't know the first thing about it even if it were explained to them.

I saw a Claude ad before watching Wicked for Good in the theater. I was surprised.

From the advertisements I’ve seen, only in the bay area, I honestly wouldn’t know Claude “competed” with ChatGPT unless I knew of it beforehand.

For me that’s mostly because every AI startup is promising the moon on their billboards, lol.

Yeah my father who codes occasionally asked me what the best AI for coding was and he had never even heard of claude so I would be very surprised if your average person knows it.

They absolutely do not. It took getting out of tech a few years to realize how hilariously out of touch we can be in this industry

Yeah, Google should have got gemini.com and gemini.ai before settling on that name, just like Claude. Instead they go to the same crypto service. It would've cleared up some confusion.

Disagree.

Wait - are you in California?

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