It would be helpful if you could at least hint what kind of business we are talking about. The low maintenance/development/support could even hint at a physical product, i.e. that we are in the worst case just talking about some drop shipping business.

Of course I can understand that you don't want to have a bunch of copycat sites popping up, but since this is a public forum it would be great if you could at least give some rough ideas, e.g. if you are in the SaaS category.