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I don't think that app.net is selling an identity service that will take off or be worthwhile, but I strenuously disagree with the assertion that people won't pay for single sign in on the Internet.

It is, in my opinion, the number one pain point on the web today. It affects users of all technical levels and the more you have invested in the web the worse it gets.

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Ah, single sign-in... also offered by Twitter, Facebook, Google, Firefox, my email address...

I don't disagree that people might pay for it, but why would it by App.net I'd pay? Why would they even pay though? You can trust the App.net developers? No more than those listed, realistically.

Sounds like an opportunity to charge people to set up their OpenID and use your revenue to get more companies to implement it.

Disclaimer: I don't know much about building websites and I don't understand why OpenID hasn't got more traction.

If OpenID was a tractor, we would need to have a PHD in astrophysics to understand how to drive it successfully.

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